Alberto - Stories of a great ambition
2026
INSIDE ATHLETES – Episode 2
A short film directed by Raffaele Conti
Starring: Alberto Ferretto
Video assistant: Didier Barontini
Sound Mix: Ezio Codastefano
Italy Locations
INSIDE ATHLETES – Episode 2
A short film directed by Raffaele Conti
Starring: Alberto Ferretto
Video assistant: Didier Barontini
Sound Mix: Ezio Codastefano
Italy Locations
Preparing for the HOKA UTMB Mont-Blanc, one of the world’s most iconic trail races, Alberto Ferretto, a passionate runner from the HOKA Italy Team, faces the months of training that turn doubts into strength and effort into meaning. Together with Francesco Puppi, HOKA Elite Athlete, every step expands the journey.
It’s a visual diary of resilience, growth, and the mindset that carries you forward.
Produced by Circular Agency
Directed by Agostino Giorgio Chiarucci
Cinematography by Mario Zanetta
ALL YOU NEED IS SNOW is about experiencing ski mountaineering in full: going beyond ideal conditions and exploring mountains even in a low-snow season.
From the exposed Ball ledge on Monte Pelmo, to the stunning Laste of Monte Antelao, and the narrow Travignolo couloir to Cima Vezzana—three iconic Dolomite peaks, three unique adventures, full of exploration, fun, and friendship.
Thanks to La Sportiva, Ski Trab, Rudy Project, Insta360, and Oxeego for supporting these journeys.
Video: Alberto Ferretto, Alessio Zambon | Filmed with Insta360, InstaGO, DJI Mavic Air 2
Three months to go until the 13th Lavaredo Ultra Trail. La Sportiva explores time, body, and mind in preparing for this 120 km ultramarathon with 5,800 m of elevation. Proud to feature in the story of a key aspect for non-professional runners: time.
Three runners, three goals, three approaches—one shared passion: running. The web series #myLUT concludes by following Cristobal, Sandra, and Alberto on race day, 2019.