Brand Features & Press – Alberto Ferretto

FEATURED IN

Ascender by HOKA corriere.it

Ascender by HOKA HOKA official

The Pill Inside Athletes

Oxeego brand – website blog

Outdoor Wall – Run Into The DMs article

Performer in La Sportiva web series myLUT.

The Pill Magazine 61 (Ultra Trail Snowdonia – article) pag. 28

The Pill Outdoor Guide SS23 (pag.36,42,72)

The Pill Magazine 55 (All you need is snow) pag. 38

The Pill Outdoor Guide SS22 (pag.24)

The Pill Outdoor Guide FW21/22 IT (pag. 41)

RAI 3 TV “Alle falde del Kilimangiaro” Kenya running race 230 km in 5 stages.

Action Sport “Saucony Italy“

Corriere della Sera “About respect“

Il Fotografo “About Respect“
Canon “About respect“

Trento Film Festival “Correre per l’essenziale“

United Nations World Health Organization FABRICA

2026, INSIDE ATHLETES Alberto – Story of a great ambition

A short film directed by Raffaele Conti‬
Video assistant: Didier Barontini
Sound Mix: Ezio Codastefano

2025, HOKA Ascender | A Journey of Progress

Preparing for the HOKA UTMB Mont-Blanc, one of the world’s most iconic trail races, Alberto Ferretto, a passionate runner from the HOKA Italy Team, faces the months of training that turn doubts into strength and effort into meaning. Together with Francesco Puppi, HOKA Elite Athlete, every step expands the journey.

It’s a visual diary of resilience, growth, and the mindset that carries you forward.

Produced by Circular Agency
Directed by Agostino Giorgio Chiarucci
Cinematography by Mario Zanetta

2022, ALL YOU NEED IS SNOW

It’s about experiencing ski mountaineering in full: going beyond ideal conditions and exploring mountains even in a low-snow season.

From the exposed Ball ledge on Monte Pelmo, to the stunning Laste of Monte Antelao, and the narrow Travignolo couloir to Cima Vezzana—three iconic Dolomite peaks, three unique adventures, full of exploration, fun, and friendship.

Video: Alberto Ferretto, Alessio Zambon

Filmed with Insta360, InstaGO, DJI Mavic Air 2

Thanks to La Sportiva, Ski Trab, Rudy Project, Insta360, and Oxeego for supporting these journeys.

2019, La Sportiva #myLUT

Three months to go until the 13th Lavaredo Ultra Trail. La Sportiva explores time, body, and mind in preparing for this 120 km ultramarathon with 5,800 m of elevation. Proud to feature in the story of a key aspect for non-professional runners: time.

Three runners, three goals, three approaches—one shared passion: running. The web series #myLUT concludes by following Cristobal, Sandra, and Alberto on race day, 2019.